By collecting data, I was able to track location and number of views for each medium. Data in the form of participants stories and the survey indicated frequency of misfortune among the participants. Three methods of data collection were used: location tracking of the traveling and digital books, survey of the book readers, and traffic stats generated by Facebook, iTunes, YouTube and the website.
The location of the six traveling books and downloaded electronic books was tracked on the website. Each of the six traveling books was given a unique website address and corresponding QR code (quick response code). All electronic versions of the book shared a single website address. This web address took the viewer to a page where they were prompted to enter city and state which was stored in a database when hitting submit. A separate database exists for each of the six books and one database for the electronic books containing latitude, longitude, order and date received. These databases are referred to when counting number of views and location.
In November, 2013, a survey was created to analyze the book readers personal experiences with their cats, reaction to the story and basic demographics. The survey was offered each time a reader downloaded a digital version of the book or entered the website to log a traveling book. Facebook was used to promote participation in the survey from readers that had already read the book. As of March, 2014, 30 results have been received.
Traffic stats were easily collected from Facebook, iTunes, YouTube and the website on viewer location and number of views and then used to analyze strengths of mediums.